Site Analysis with Semalt Digital Agency
Semalt specialists offer three SEO campaign options for customers—AutoSEO, FullSEO, and Analytics campaigns. Prior to each campaign, our SEO specialist will thoroughly review online resources for compliance standards of web design and SEO analysis.
Our AutoSEO Campaign offers a superficial analysis of a client’s online store for search engine optimization. A FullSEO campaign involves a wide range of analyses to help a business grow its online presence in a short period of time. Whereas, the Analytics Campaign offers an advanced analysis of a client’s website.
During the Analytics Campaign, we review the client’s website and work with your company to guarantee online success. Throughout the Analytics Campaign, our SEO analysis will work with your company every step of the way. We offer a full-scale report reviewing key activities from your website, as well as recommendations to take your site to Google TOP spot.
What is website visibility?
Website visibility is the process of getting a website found on the main search engine such as Google. Website visibility is determined by the maximum amount of resources within a site that lead to key queries; current displays which determine the number of site displays within a given search engine; and general data within the website that is involved in getting it ranked in a search engine.
The frequency of the search engine query is determined by how frequently users ask a specific question in a search engine. This is calculated by the number of displays within a given month. The position in the SERP is the line a particular page of a website falls into when ranking within that query. A position’s coefficient depends on the so-called “attention density”, which shows the line the display page is on. This ratio is calculated to determine the link’s quality
Semalt’s SEO experts can help your website increase its search engine visibility. When conducting a FullSEO analysis of a site, we choose the correct interpretations of the revision’s that need to be made. For some online stores, their location is essential to help increase their website visibility. Thus, we mention their location on their homepage. Whereas, other niches, semantics matter more. So, we take a deep approach aimed at improving their search engine optimization. Once this is certain, experts at Semalt will ensure they take the best approach to help increase the number of keywords within your website to ensure it’s successful.
When working with SEO, there are three important semantics:
- Frequency: This shows how many times a month a visitor enters a particular phrase into the search bar. The higher the frequency, the more people will a given web resource it is a top SERP.
- Conversion is the percentage of the number of website visitors who have committed significant action on it to their total number.
- Competitive inquiries mean the costs that will be required to get into the TOP for this keyword.
Keywords and their frequency
User queries are usually divided into 3 groups:
- High-frequency queries – the most common, which are used by more than 5,000 people every month. When popularity is high, then key promotion is effective, but it requires a lot of work, as there is a lot of competition.
- Medium-frequency queries – popular, but less common than high-frequency ones. Frequency indicator: 1,000-5,000 users per month.
- Low-frequency queries – the least common (up to 1000 per month).
The analysis and selection of key phrases are very important in the formation of a website’s semantic core. The semantic core indicates how many visitors of a given page are required to get it into the TOP. This directly affects the preparation of the content. Our SEO experts use a proven algorithm to help boost websites. The main page is geared towards high-frequency queries. The main sections are for medium frequencies and the subsections are targeting at low-frequency queries.
Site checking steps
When checking site optimization, Semalt experts identify the following stages:
- SEO text analysis;
- analysis of the site traffic;
- SEO analysis of competitors;
- technical SEO site analysis;
- analysis of external links to the site;
- analysis of the semantic structure of the website.
SEO text analysis
During an SEO text analysis, our experts determine the relevance of the page’s text based on keywords used to promote the site in search engines. The text analysis for search queries is carefully selected before we begin content promotion. We begin by carrying out a special analysis to compare the promoted page or the entire site with other TOP search results. After that, we compare the length of the text with the number of words on competitor’s sites that have high visibility. This allows our professionals to know how long each text should be. While, there is no way to guarantee TOP search results, by just adjusting the average indicators we can optimize a website's SEO element.
Through an analysis of a website’s semantic core, we can better understand how many times the most important keywords appear in-text. If this number does not reach the planned level, the text should be edited. One can’t correct the text at one’s discretion without analyzing the top searches. The search engine highlights the TOP-10 sites according to certain criteria and this should always be considered while writing. Working with a page’s texts and comparing it with the content of competitors will allow you to check the relevance of a given page and conduct an SEO analysis on key queries. All of this allows our specialist to receive information about how to improve the site’s ranking within Google search results and increase visibility.
Website traffic analysis
A website traffic analysis allows you to find out how traffic entering a site is distributed, as well as the sources of traffic. During this phase, traffic to competitors’ websites is analyzed in order to better understand the market. For this kind of reconnaissance, special services are used. This allows us to extract the following information:
- number of unique visitors;
- number of page views per session;
- bounce rate;
- traffic sources (direct, referral, organic, paid, and social ones).
Analysis of traffic to the site is a way to examine the traffic of the competitors.
SEO analysis of the competitors
Although conducting an SEO analysis of a competitor's website is a large task, it allows you to look behind the scenes of the competition to find out:
- competitor’s strategy;
- ways to optimize content;
- how often and how many times the sites link to the competitors;
- what the competitors have which is not in your online store;
- faults of the competitors;
- errors on the competitors' websites.
Comparing your site with competitors allows you to understand how to improve your site’s overall ranking. Semalt’s specialist will study and monitor your competitors' sites to learn more about your niche market and optimize that information to improve your search results.
Website technical analysis
A website’s technical analysis belongs in the category of deep SEO analysis. Conducting a technical analysis requires a lot of experience in the field of website promotion, which Semalt’s professionals have. The most difficult aspect in technical analysis is the interpretation of data. Our technical analysis covers the following areas:
- Analysis of site indexing shows how many pages are involved in a Google search. If the search engine saw your page 50 times, and the competitors have 300 pages, your website won’t have a high position in organic search results for high-frequency keywords.
- Analysis of site visibility shows all the keywords a site needs to take a leading position in search engines. This is a powerful tool to quickly find new keywords to promote and discover a competitor’s most popular pages.
- Site’s keyword analysis involves collecting relevant data from a competitor’s site, after which key queries are carefully analyzed, examined on semantics, clustered, and implemented.
- Site load analysis measures a site’s load speed, after which it is compared with the site from TOP displays. This process allows you to find problem pages on your site.
- Site linking analysis checks internal inbound links of a site’s page. A search robot can detect another site’s pages if other pages have similar resources or extraneous sites link to it. In some cases, competent linking is enough to advance a site to TOP searches.
- Analysis of a site’s main page is needed when the promotion is conducted on high-frequency queries. The second reason for a detailed evaluation of the main page is to better understand how the weight of pages is distributed among your competitors. The third reason is to find common ground among the top results and their main pages and implement their strategies with your online store.
- Comparing the meta tags from your competitor’s site is necessary for growth. This is carried out by using crawlers and allows, among other things, to detect errors on your site, non-indexable content, erroneous redirects, and broken links. If one analyzes meta tags in a targeted and more precise way more frequent key queries can be found.
Analysis of external links to the site
When analyzing external links to a site, we get a list of all the sites and pages that have linked your website, as well as anchors for a set period of time. This analysis is presented as a form of a table-type report and a graph of the increase in reference mass. External links and backlinks are a rather “bearded” topic of discussion among SEOs. At the moment, there is an opinion that no link mass will help if there is not semantic core structure and basic SEO rules are not followed.
Analysis of the semantic structure of the site
This involves the following steps:
- formation of a semantic core;
- clustering of the queries;
- comparison of results and the current structure.
By analyzing the semantic structure of a website, you will bring all of your pages in order. The semantic structure is the order of the catalogue publications that are intuitive for the user and search engines. Now, keywords are put into the semantic structure of a site. To perform the analysis of the semantic structure of a site qualitatively, the analysis of the structure of the site, analysis of the semantic core, and analysis of semantics as a whole should be done.